Automation service

CRM Automation

Create, update and move records automatically as customers progress through business workflows.

Operational problem

What this automation is designed to solve.

Manual CRM updating is repetitive and records are often incomplete or out of date.

Best suited for
  • Sales teams
  • Recruitment agencies
  • Property businesses
  • Service businesses
Example workflow

How the system can operate.

Final production logic is always defined around the customer’s actual process and acceptance criteria.

  1. 01 Capture customer information
  2. 02 Find existing CRM record
  3. 03 Create or update record
  4. 04 Apply stage or status
  5. 05 Add notes
  6. 06 Schedule follow-up
  7. 07 Notify responsible staff
Integration layer

Systems this workflow can connect with.

01

HubSpot

Connection depends on available APIs, permissions or supported integration methods.

02

Airtable

Connection depends on available APIs, permissions or supported integration methods.

03

Google Sheets

Connection depends on available APIs, permissions or supported integration methods.

04

Custom CRMs

Connection depends on available APIs, permissions or supported integration methods.

05

API-enabled systems

Connection depends on available APIs, permissions or supported integration methods.

Starting point

CRM Automation

From £750

Final pricing depends on the agreed workflow, systems and acceptance criteria.

Implementation

Typical timeframe

Typically 3–10 working days

Third-party costs

Running costs

Customer pays any required third-party software, telephone, messaging or API costs.

Scope

Defined delivery

New features or changed requirements outside the agreed scope are priced separately.

Risks and limitations

What needs to be considered.

01

Integration capability depends on the CRM's API.

02

Some CRM providers charge separately for API access.

03

Legacy systems may require additional integration work.

Ready to automate?

Turn repetitive work into a system that keeps moving.

Show us the process that slows your business down and we’ll explore how automation could improve it.